VaxSocial Survey Masterclass

A comprehensive workshop document by Ipsos and M&C Saatchi offering advanced survey methodologies for measuring the impact of social media-driven vaccination campaigns. Surveys are a key tool for testing messages, monitoring outputs and outtakes, and evidencing impact. The masterclass explores how to use these effectively and explore some of the key considerations in survey structure, sample design and question design. Grantees will be able to integrate learning into research agency briefs, and the development of surveys designed to test messaging or monitor impact.