VaxSocial Optimisation Matrix

The Optimisation Matrix is a practical template designed to help track and optimise the performance of your social media content. Whether for paid, owned, or partner activities, the matrix helps identify which messages, framings, platforms, and partners are most effective and cost-efficient. It can also be shared with partners to streamline performance reporting.

While primarily a grantee-level tool, the Optimisation Matrix has the potential to serve as a global reference tool.